Max Wechsler

Member since 2011

I grew up amidst a scrap metal junkyard near Philadelphia and moved to the Bay Area in 2010, which is when I joined NCRA and became a salvager for Urban Ore. In 2012, I founded an electronics recycling business called Roots Recycling. In 2016, I earned an MBA and an MS in Environmental Management from USF, interned with the Zero Waste program of the San Francisco Environment Department, and then re-joined Urban Ore, which I helped manage until 2023. I passed the Introduction to Recycling course in 2014 and the Zero Waste Community Certification course in 2016. In 2017, I was appointed to the steering committee of the Bay Area Deconstruction Workgroup. Currently, I serve on the board of Pacific Reclaimed Lumber & Supply, of which I am Vice President of Sales. I am also President of Sugarbush Products, a manufacturing business that sources (only) secondary steel.

What I bring to the table is a practical business sense backed by a relatively hardcore Zero Waste ideology. I have boots-on-the-ground, forklift operating experience combined with an understanding (or at least appreciation) of higher level economic, environmental, and social justice concepts. I can also provide value as a bridge between the old guard and the new. It would be an honor to serve on the Board of NCRA, an organization near and dear to my heart.

LinkedIn

North Bay Zero Waste Week Reuse Fair and Clothing Swap, 10/12

In honor of North Bay Zero Waste Week, NCRA is collaborating with Zero Waste Sonoma, Zero Waste Marin, Reuse Alliance, United Cerebral Palsy of the North Bay/Petaluma Recycling Center and Zero Waste Action – Sonoma County, to organize the Rohnert Park Reuse and Repair Fair Clothing Swap. Sloane Pagsl of Zero Waste Sonoma is the lead organizer, joined by NCRA Board Members Alina Bekkerman, Casey Fritz and Xinci Tan as well as ED Portia Sinnott – wearing her Zero Waste Action hat.

The Fair will be held Saturday, October 12, 2-5pm at the Rohnert Park Library. NCRA members and associates are invited to attend. Please consider volunteering. We need help with promotions, setup, monitor and cleanup. Sign-up here.

Election 2024 – Nominate Yourself To Serve On The NCRA Board!

NCRA has been a Recycling and Zero Waste trailblazer since 1978! You can help develop the cutting edge by applying to serve on our 11-person Board of Directors! Five positions will be open this January. Three members are stepping down.

We are seeking candidates that are familiar with NCRA and have actively participated in a committee and/or attended at least one board meeting in the last 12 months.

The October 1 deadline has been extended to October 8. Candidate statements will be posted on the website and in the mid-October newsletter. Ballots will be sent out to current members November 15. Results will be announced in December – first to the candidates and then via the December newsletter.

For more details, please visit the Elections page.

Picnic & Coastal Clean-Up, Alameda, 9/21 – All Welcome!

The Membership, Engagement and Activities Committee is pleased to announce the

Annual Member Appreciation Picnic
and Beach Cleanup
Saturday, September 21

Non-Members welcome!

Cleanup, 10am – 12pm
Picnic, 12:30-3pm

East Bay Regional Park District
Encinal Beach, Alameda Point Shoreline
190 Central Ave, Alameda, CA 94501

NCRA will provide:

vegan/vegetarian food options (TBA), water and beer

Please bring a salad or dessert for 8.

This is a Zero Waste event:
Bring Your Own Essentials:
utensils, plate, napkin, water bottle…
Also, buckets, grabbers, small shovels and bags for the cleanup.

Join us for a day of environmental stewardship, networking,
tamales and more!
Family, kids, friends and dogs welcome!

Non-members are encouraged to chip in $5 per adult.
No one will be turned away for lack of funds.
Welcome to attend just the picnic or just the cleanup.

Registration