Point of Return: Oakland’s Place on the Pacific Rim

Produced by NCRA in 2004, Point of Return, a 17-minute video documentary, illustrates what happens to recyclables after they leave the curb and explores sustainable choices with regard to local, regional, and international consequences. Using Oakland, Northern California, and the Pacific Rim as a case study, Point of Return looks at economic policy and land use planning. This documentary raises the profile of these issues among the general public, elected officials, and other decision makers. Point of Return moves beyond the current feelgood level of comprehension and shows what recycling actually means to society.