Freddy Coronado

Incumbent, member since 2021

It has been an honor and privilege to serve on the Board of Directors for 3 terms since 2021—2 as President. I have approached this role with deep appreciation, pride, and a strong sense of responsibility. I am now seeking a final term—not to serve again as an officer, but to help support a smooth leadership transition and offer continuity as the Board welcomes a new President.

Over the past 4 years, I’ve witnessed remarkable growth in our small but mighty association. I am especially proud of the following accomplishments:

* Formalizing contracts and updating job descriptions for our contract staff to ensure compliance with state and federal regulations.

* Collaborating with our Executive Director to oversee the ratification of our updated bylaws.

* Co-chairing the Recycling Update Program Committee (2023–2025), with one the most diverse speaker programs and the latest policies and topics in resource recovery in Northern California.

* Producing 2 of the largest Recycling Update conferences in NCRA’s 30-year history.

* Supporting our Legislative Chair and partners during NCRA Lobby Days in Sacramento (2024 and 2025) because we deserve a seat at the table of legislation that impacts or advances zero waste.

* Establishing a policy ensuring NCRA donates to a local Indigenous organization in the community hosting Recycling Update, because we can and should REMATRIATE the land.

Serving our community of compassionate and dedicated zero wasters has been one of the most rewarding experiences of my professional life. I look forward to continuing to contribute to NCRA’s mission, supporting the next generation of leadership, and of course fighting landfilling and incineration.

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