Max Wechsler

Member since 2011

I grew up amidst a scrap metal junkyard near Philadelphia and moved to the Bay Area in 2010, which is when I joined NCRA and became a salvager for Urban Ore. In 2012, I founded an electronics recycling business called Roots Recycling. In 2016, I earned an MBA and an MS in Environmental Management from USF, interned with the Zero Waste program of the San Francisco Environment Department, and then re-joined Urban Ore, which I helped manage until 2023. I passed the Introduction to Recycling course in 2014 and the Zero Waste Community Certification course in 2016. In 2017, I was appointed to the steering committee of the Bay Area Deconstruction Workgroup. Currently, I serve on the board of Pacific Reclaimed Lumber & Supply, of which I am Vice President of Sales. I am also President of Sugarbush Products, a manufacturing business that sources (only) secondary steel.

What I bring to the table is a practical business sense backed by a relatively hardcore Zero Waste ideology. I have boots-on-the-ground, forklift operating experience combined with an understanding (or at least appreciation) of higher level economic, environmental, and social justice concepts. I can also provide value as a bridge between the old guard and the new. It would be an honor to serve on the Board of NCRA, an organization near and dear to my heart.

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