Editor – Page 28 – Northern California Recycling Association

Fostering Sustainable And Healthy Behavior Workshops

San Francisco, November 12-13 and 14-15, Register, NCRA Discount Code: 889db508

Dr. Doug McKenzie-Mohr will be delivering introductory and advanced community-based social marketing training in San Francisco in November. These workshops will be of particular interest to agencies working to promote waste reduction, energy and water efficiency, conservation, sustainable food consumption, the control of invasive species, modal transportation changes and other sustainable actions.

Presenter: For over three decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books has been recommended by Time Magazine and become requisite reading for those who deliver programs to protect the environment, promote public health and prevent injuries. His work has been featured in the New York Times and he is the recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology and the World Social Marketing conference’s inaugural award for contributions to the field of social marketing. He has delivered workshops internationally for over 75,000 program managers

Introductory Workshop (November 12-13): The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster behavior change. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Participants will receive a copy of the third edition of “An Introduction to Community-Based Social Marketing.” The introductory workshop is a mandatory prerequisite for the advanced workshop.

Advanced Workshop (Nov. 14 – 15): The two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster behavioral changes and provides attendees the opportunity to apply this approach to their own programs. Building on the introductory workshop, participants will be exposed to advanced topics regarding fostering behavioral changes, with a particular focus on the formation of habits that protect the environment or foster public health and safety; accurately determining the barriers to a behavioral change; and program evaluation and determining return on investment. The workshop also addresses the effective use of social media, apps and websites. Participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. This workshop is restricted to individuals who have previously attended Dr. McKenzie-Mohr’s introductory workshop. If you have not yet attended an introductory workshop, reduced rates are available for attending both sessions.

Group Bookings
For groups of five or more the reduction is $75 per person. These reduced rates are in addition to our early bird rates and the 10% reduction if someone registers for both the introductory and advanced workshop.

Tri-CED Tour and Board Meeting, August 22

TRI-CED TOUR AND BOARD MEETING, AUGUST 22

For the past 25 years, non-profit Tri-CED has been recycling urban household waste and yard debris and managing a buy-back recycling center under contracts with the Cities of Union City and Hayward. The direct benefits to the community and the culture of Tri-CED’s recycling activities are enhanced by employment and job training opportunities for low-income residents of the community.

The tour starts at 4pm at Tri-CED in Union City and the Dinner/Board Meeting is at 6pm at the City of Fremont Development Services Center, Niles Conference Room. Registrants do not need to attend both, but NCRA staff will follow-up with attendees to determine attendance at Meeting/Dinner. Register

Note: Due to the CRRA Conference in mid-August, the monthly meeting is one week later then usual.

5 Things To Know About Communities Of Color And Environmental Justice

“Environmental justice is the fair treatment and meaningful involvement of all people regardless of race, color, national origin, or income, with respect to the development, implementation, and enforcement of environmental laws, regulations, and policies” Dr. Robert Bullard

5 Things To Know About Communities Of Color And Environmental Justice Jasmine Bell, Center for American Progress, 4/25/16

1. Communities of color have higher exposure rates to air pollution than their white, non-Hispanic counterparts. A Yale University study found that non-Hispanic whites had the lowest exposure rates for 11 of the 14 pollutants monitored in the study. Meanwhile, Hispanics had the highest exposure rates for 10 out of the 14 pollutants, and African Americans had higher exposure rates than whites for 13 out of the 14 pollutants. Some of the pollutants studied have been connected to asthma, cardiovascular issues, lung disease, and cancer. For example, a case study of The Bronx, New York, found that individuals who lived close to noxious industrial facilities and waste sites were 66 percent more likely to be hospitalized for asthma. Significantly, these same individuals were 13 percent more likely to be people of color.

2. Landfills, hazardous waste sites, and other industrial facilities are most often located in communities of color. A report titled “Toxic Waste and Race at Twenty” reviewed data collected over a 20-year time period and found that more than half of the people who live within 1.86 miles of toxic waste facilities in the United States are people of color. A report by the Center for Effective Government found that people of color are nearly twice as likely as white residents to live within a fenceline zone of an industrial facility. These facilities contribute to air pollution, safety issues, and health concerns.

3. Lead poisoning disproportionately affects children of color. Children of color who live in urban areas are at the highest risk for lead poisoning caused by lead-based paint. A study by the Centers for Disease Control and Prevention determined that 11.2 percent of African American children and 4.0 percent of Mexican-American children are poisoned by lead, compared with 2.3 percent of white children. Lead poisoning can result in a wide range of health problems, such as anemia, seizures, and brain development issues. Even with the restrictions on lead paint usage, children of color who live in low-income communities continue to suffer the most. For example, a 2004 report revealed that African American children and Hispanic children in Chicago were 12 times and 5 times more likely to be poisoned, respectively, than white children.

4. Climate change disproportionately affects low-income communities and communities of color. The effects of climate change, such as extreme weather conditions, have devastating consequences for communities of color and low-income communities. These extreme weather events can displace residents and even cause death. In the aftermath of such disasters, efforts of city officials to rebuild communities of color and low-income communities are often inadequate compared to efforts to rebuild higher-income and white communities. Perhaps the most powerful example of this inequity is the communities of color in New Orleans that were affected by Hurricane Katrina. Black homeowners received $8,000 less in government aid than white homeowners due to disparities in housing values. In 2013, about 80 percent of the mostly black residents of the city’s Lower 9th Ward had not returned to their community due to inadequate building efforts.

5. Water contamination plagues low-income areas and communities of color across the nation. Studies have documented limited access to clean water in low-income communities of color. Water contamination has largely affected children of color who live in rural areas, indigenous communities, and migrant farmworker communities. Contaminated water can cause an abundance of health-related issues, particularly for young children. Depending on the contaminant, possible health problems can include waterborne diseases, blood disorders, and cancer. Indigenous people of the Navajo Nation, for example, have suffered for years from water contamination due in part to the residual effects of uranium mining in the region during the 1950s, as well as the recent Gold King Mine toxic spill. In St. Joseph, Louisiana, residents are forced to live on water that is tinted brown and yellow but that the state continues to claim is safe to drink. African Americans make up three-quarters of the town’s population and nearly 40 percent of the residents live in poverty.

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