Recycling Reinvented is a new non-profit organization committed to increasing recycling rates of waste packaging and printed material in the United States through an extended producer responsibility (EPR) model. EPR requires that brand owners of packaging and printed materials cover the cost of recycling their product waste. EPR would increase recycling rates, reduce government spending, and use private sector efficiencies to reduce the overall cost of recycling.

Recycling Reinvented promotes increasing recycling rates of waste packaging and printed material in the United States through an extended producer responsibility (EPR) model. Their vision is: With a diverse group of board members from the nonprofit and private sector, Recycling Reinvented builds a coalition of supporters from the public, private and nonprofit sectors in order to make EPR for packaging and printed materials a preferred method of managing valuable waste.

The board includes Robert F. Kennedy, Chief Prosecuting Attorney for the Hudson Riverkeeper and President of Waterkeeper Alliance; Kim Jeffery, President and Chief Executive Officer of Nestlé Waters North America Inc.; Bill Shireman, Future 500 President and CEO; and Conrad MacKerron, Founder of As You Sow Corporate Social Responsibility Program. Staff includes Executive Director Paul Gardner, former Minnesota state legislator, and Outreach Director Melissa Walsh Innes, Maine State Representative who will be finishing her last term in December 2012.

American Institute for Packaging and the Environment (AMERIPEN) goal is to be the recognized cross-sectional North American industry and trade organization that advocates and educates on environmental packaging issues related to legislation and regulation. AMERIPEN offers two ways to become involved: Voting Membership and Affiliate Status. To be eligible for voting membership, an applicant must be a legal entity, such as a corporation or a limited liability company. There are no individual memberships. Further, the entity must support the philosophy of a united trade and industry organization, active and cooperative issue resolution, and material and packaging system neutrality.

Membership is open to all packaging value chain economic operators, such as: raw materials producers, packaging suppliers and/or converters, packaged goods manufacturers, distributors of packaged goods, retailers of packed goods, waste haulers and recyclers. The Board is currently comprised of representatives from the following companies: Coca-Cola Refreshments, ConAgra Foods, DuPont Packaging, Earth911, HAVI Global Solutions, Kellogg Company, Procter & Gamble, Sealed Air Corporation, Tetra Pak, Inc., and The Dow Chemical Company.